Erica is wearing the LEHHO Simone Crepe Cropped Jacket.
THE LEHHO NOW SERIES
Welcome to the LEHHO NOW SERIES, where we ask some of our favorite humans from the LEHHO family to share a glimpse of their present in a short interview format. We hope you enjoy, and please share your love below!
Erica Choi is a NYC-based design director, photographer, and influencer.
1. How has graphic design influenced your fashion sense and vice versa? Is there an overlap?
My career in graphic design has really been about cultivating a creative eye, and this has definitely lent itself to my fashion interests and tastes. What inspires me in my design work affects me to consciously or subconsciously look for similarities in what I want to wear, how I want to apply my makeup, how I want to decorate my apartment, etc. Inversely, a beautiful tone, shape, or texture in an item of clothing or bag can be carried through in what I photograph or design.
2. It's no secret that you have a creative life. Why do you think this is so important?
I want to live a life where I can see through a lens where the everyday and even the mundane can be beautiful. Seeing this kind of beauty and being able to appreciate the little things makes life so much more meaningful. Opportunities for creative expression are also very valuable. I’m also happy there are so many outlets nowadays where we can express ourselves and share these moments with others through social media.
3. What is your number one advice for anyone looking to cultivate their own look and sense of style?
Experiment with what makes you feel good! It takes time, but it is a journey and I like to say the journey is the reward.
4. When you wear a LEHHO piece, how does it make you feel?
I feel like a confident woman with both edge and grace.
5. You have a pretty long list of travel destinations. Where is one place you're looking forward to going to next?
I have an ever-growing list of places I would love to visit! When traveling situations get better, Lisbon in Portugal and Lake Como in Italy are high up on my list. I look forward to revisiting Seoul and Tokyo (both such creative cities full of energy) again as well.
Thank you so much, Erica!