In the LEHHO Spring Summer 2020 Collection, Creative Director Suk takes on the styles of her youth as homage to 1990s Seoul, Korea.
This Collection brings the swagger of the ’90s, with the unmistakable silhouette of tight tops and oversized cargo pants. Olives, burnt orange, and electric blues are lifted from primary colors. Graphic flower sequins and tailored denim pieces nod back at a hopeful decade, when Seoul had matured into a cosmopolitan landscape.
In a decade of globalized Western music and fashion, the rise of satellite television and the internet propelled images of women in pantsuits - indicative of their participation in the workforce - all over the world. Yet each context interpreted global culture into something local. Suk grew up on Korean television dramas starring actresses as independent, career women with wardrobes to match their day-to-night exploits. The heroines were the stars of their own storylines, whether the struggles were in the workplace, at home, or in their love lives. This season’s powersuit, denim motorcycle jacket, and bungee cord sequin top all exhibit playful details in adventurous combinations for the LEHHO heroine.
Bringing thoughtful construction to easy, modern shapes, this LEHHO Collection avoids the trappings of mere nostalgia by intertwining with it the optimism of the ‘90s.