2022 was a meaningful year for LEHHO. We proactively expanded into diverse channels including a new online platform and our first offline pop-up store to meet and converse with LEHHO WOMEN. The season concept “HIDE AND SEEK” was born from the relationship between LEHHO and LEHHO WOMEN, as it resembles our favorite childhood play, “hide and seek,” an excursion to find and look for LEHHO WOMEN.

For LEHHO, the value of LEHHO WOMEN goes beyond a mere customer, it is a huge inspiration to our collection. The feedback we received from our first pop-up in the summer of 2022 was a major source of inspiration for the main design fixes of SS23, leading to the selection of light and highly permeable material. The Carla Buttoned Up Dress is made of tweed what reveals the loosely weaved lines. The Brancusi Pants has been reinterpreted by adopting tropical wool blended fabric and new design elements. The low waist Faro Shorts, light stretch cotton poplin Neoul Off Shoulder Dress and the sandstone tweed Gesso Shorts also adorn the collection. Another vibrant addition to the collection is our first artist collaboration project with New York based Joseph Whang who designed the LEHHO WOMAN print T-shirt with his unique and creative touch.